StudioAPS

All of our preconceived notions about how to grab attention and tell stories have been put to the test by the quick growth of mobile devices as a medium for advertising. According to research, consumers have an attention span of just 8 seconds on average. In comparison, one second is shorter than a goldfish's. Consumers on smartphones "take just a quarter of a second to process an ad," claims Facebook. As a result of this discovery, digital marketers all across the world are producing material that is shorter and more attention-grabbing. What is a Thumb-stopper? How Do You Effectively Create one? The thumb stopper is simply a 10-second, vertical, short-form video creative that tells a brand's story while centred around a powerful emotional core. In an era of expanding mobile advertising, this exciting new content style addresses the issue of short attention spans that plagues all marketers. Here are some ideas for getting your brand's thumb stoppers. The following...