StudioAPS

With smaller audiences of between 10,000 and 75,000 followers, nano-influencers and micro-influencers are content producers and important thought leaders who frequently go unnoticed. Their conversion rates, however, compete favourably with those of celebrities and individuals who have larger audiences, despite having a smaller following. Forbes claims that compared to macro-influencers, micro-influencers drive campaign engagement rates that are 60% greater. With the correct strategy supporting your micro and nano-influencer marketing campaign, you may significantly boost your revenue. Here's what you should know. Influencer Marketing Working with influencers to promote a brand is known as influencer marketing. Influencers are social media whizzes, trendsetters, tastemakers, and thought-leaders with substantial and passionate social media networks. Utilizing influencers is an effective marketing strategy to increase brand recognition, drive targeted traffic to your website, and in